This book is written by Jeff Jarvis, renowned American journalist, considered himself geek. Jeff Jarvis divides his work on the Google universe into two parts: first write 10 chapters on what he considers that Google provides social and business development, second develops another 10 chapters that explores how 9 sectors of activity would be if were governed by the guidelines of Google that described above (the media, advertising, trade, goods service, manufacturing, services, money, public welfare and public institutions); the tenth chapter ( twenty without we all) would engages in public relations and lawyers, unruly branches considered by Google as well as God and Apple, which are set as reference only exceptions philosophy diametrically opposed to Google, but still work to perfectly with their own rules.
Is it worth
reading and thinking about Google with this book? Yes. Clearly yes. The writing
of the author, or perhaps the translation are not agile and entertaining, and
stupid arrogance stripe style, but soon discovers he's a forced style to
highlight the essence of Google: No matter how, what amount is to communicate,
connect, interact, fully open and unafraid to everything around you, to any
site that Google can take you. Only then, playing what he calls Googlejuice (I
found this link which hangs an interesting
presentation of the book, and what Googlejuice points on slide 61), leads
to a new world in which there are new and numerous knowledge and business
opportunities.
I reproduce
the last paragraph of the book. It is a perfect summary of its contents: "When
we talk about the age of Google, we refer to a new society. The rules explored
in this book, Google rules are the rules of this new society, built on
connections, links, transparency, openness, public, listening, trust, wisdom,
generosity, efficiency, markets, small groups, platforms, networks, speed and
abundance. This new generation and new world view will change the way we view
the world and relate to it, and the way in which business, government and
institutions interact with us. And this change has just begun. I want to know
what results you get. I am delighted to be here today with you to witness his
birth. "
We are at
the beginning of a new era. We are in the prehistory of a new moment in human
history.
Google is
not everything. It is not God. Even Apple, with a philosophy radically opposed
to that of Google, is a universe in itself desired by society. But Google
certainly represents a growth path and opening for people like never before.
Google wants to be the gateway not to his world, if not a landscape, a stage on
which we can do two things: keep watching without representation or access to
the platform and take a role. And what role? The we want. The key is to
understand that if we do not understand that this scenario, this paper, this
function will be, even as is, the real life ... we will stay in the chair
forever and will be the actors and actresses who will see us as alien to the
true work .
If Google
is not there. No. This is not the proposal of Jarvis in his book. Your proposal
and focus its success is Google you will see that part of this new way of life
is the evolution towards a greater enjoyment, faster, more complete life.
Before
reflecting on this issue ... did not understand the dimension of the on-line.
Now ... I see with some clarity some things.
Jeff Jarvis
writes the blog buzzmachine.com.
On Google,
what do you think?
